Web & AI Product Development...

I prototype, build and refine web platforms & AI-powered systems: from concept to production, integrated workflows, custom tooling, and architectures that evolve without rewrites.

About Content

What I Build

I build platform architecture (Django/Python), data & API integration, AI workflows (retrieval, orchestration, agents), and automation systems that eliminate repetitive work. Focus: shipping working increments, building for reliability, and keeping systems flexible enough to evolve as requirements change.

AI Product Development Online Marketing Systems Workflow Automation Data Platform Integration

Fractional / Co-Founder

Hands-on partner to build and launch critical features.

Work together 1-3 days per week to build features, guide technical decisions, and integrate AI capabilities without the commitment of a full-time hire.

Architecture, product sequencing, and stakeholder alignment
AI integration strategy that fits existing systems
Reliability, observability, and operational readiness uplift

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6-12 Month Build

Milestone-driven build cycles with clean handoff.

Define, deliver, and transition a focused product, integration layer, or automation track without spinning up a permanent team.

Architecture and delivery lanes set up for measurable progress
Incremental releases with tight feedback loops
Transition plans, documentation, and team enablement

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Beyond the codebase

I'm usually asked to build the product and set up the systems around it.

Building products in lean teams taught me to set up experiments, messaging, and tracking so launches actually work for the business.

Web & app delivery Email & lifecycle campaigns Experimentation & A/B testing Discovery & idea validation RevOps & CRM automation Analytics & instrumentation Partner & community programs

Digital Garden Evolving knowledge space

Growing...

This corner of the web is my digital garden - a format I fell for years ago - and I’ve been tending it since 2016. It’s not a static site; it’s the notebook I keep open while things are shipping. Sometimes I post fixes over lunch, sometimes from a phone automation while coffee brews, other times after a late-night debug run. Whatever works in the wild stays; the rest gets uprooted.

Note: an older pre-2020 version of this site is still available for reference at https://edwins-organization-3.gitbook.io/website . Use it to see earlier drafts and organization of notes; the garden here is the actively edited source.

Drafts land fast and get tightened as real work pushes on them.
Patterns graduate only after shipping and holding up under production load.
Older notes get composted into fresher playbooks rather than archived.
Revision notes log why decisions shifted, not just what flipped.

Updates ripple through whenever the work does. If you like watching systems ideas evolve in public, swing back or subscribe.

Growing...