Edwin Genego

Install Edwin Genego

Get instant access from anywhere

  • Lightning-fast performance
  • Works offline & on-the-go
  • Native app-like experience

Why is this an app?!

Why not? 🚀

Update Available

A new version is ready to install

Updates include new features and improvements

Developer working at code interface
Founder Founder

Web & AI Product Development...

I design, build and evolve web platforms & AI-enabled product features: production-grade code, integrated data flows, measurable automation, and iteration without rewrites.

About Blog

Where I Create Leverage

I help ship, grow and stabilize: platform architecture (Django/Python), data & API integration, AI feature enablement (retrieval, orchestration, workflow agents), and targeted automation that reduces operational drag. Focus: shipping meaningful increments, strengthening reliability surfaces, and keeping systems adaptable - not fragile - under change.

AI Product Development Online Marketing Systems Workflow Automation Data Platform Integration
Fractional / Co-Founder

Hands-on partner to ship and stabilize critical workstreams.

Embed 1-3 days a week to set direction, unblock engineering, and line up AI or data leverage without the full-time hire.

  • Architecture, product sequencing, and stakeholder alignment
  • AI integration strategy that fits existing systems
  • Reliability, observability, and operational readiness uplift
Explore Fit See services
6-12 Month Build

Milestone-driven build cycles with clean handoff.

Define, deliver, and transition a focused product, integration layer, or automation track without spinning up a permanent team.

  • Architecture and delivery lanes set up for measurable progress
  • Incremental releases with tight feedback loops
  • Transition plans, documentation, and team enablement
Start Scope See work

Beyond the codebase

I’m usually asked to own the delivery lane and the growth surface around it.

Shipping product inside lean teams taught me to wire up experiments, messaging, and measurement so launches connect to the rest of the business.

Web & app delivery Email & lifecycle campaigns Experimentation & A/B testing Discovery & idea validation RevOps & CRM automation Analytics & instrumentation Partner & community programs

Digital Garden Evolving knowledge space

Growing...

This corner of the web is my digital garden - a format I fell for years ago - and I’ve been tending it since 2016. It’s not a static site; it’s the notebook I keep open while things are shipping. Sometimes I post fixes over lunch, sometimes from a phone automation while coffee brews, other times after a late-night debug run. Whatever works in the wild stays; the rest gets uprooted.

Note: an older pre-2020 version of this site is still available for reference at https://edwins-organization-3.gitbook.io/website . Use it to see earlier drafts and organization of notes; the garden here is the actively edited source.
  • Drafts land fast and get tightened as real work pushes on them.
  • Patterns graduate only after shipping and holding up under production load.
  • Older notes get composted into fresher playbooks rather than archived.
  • Revision notes log why decisions shifted, not just what flipped.

Updates ripple through whenever the work does. If you like watching systems ideas evolve in public, swing back or subscribe.